I’m Alix, an artist from Lyon, France.

I’ve been drawing since I was a kid — starting with snowboarders traced from magazine pages, driven by my deep love for snowboarding. At 16, I founded Landing, a streetwear brand rooted in action sports. For ten years, I designed caps, beanies, and apparel worn by our riders and hiphop artists, immersed in a culture where style and movement collide. Along the way, I also developed a strong foundation in graphic design, creating visuals, logos, and branding for the brand.

My artistic language was shaped by the streetwear scenes of the 2000s, from American brands like 10.Deep, Undefeated or Acapulco Gold to Japanese labels like Neighborhood and WTAPS. That visual world, mixed with my passion for US hip-hop and basketball culture, still drives what I create today.

During the Covid lockdown, I found my way back to painting — inspired by the visual storytelling of Aimé Leon Dore, a brand I had been following since its early days. Their lookbooks sparked a desire to express the energy of streetwear through my own lens.

I paint and draw figures — artists, athletes, and members of the streetwear community — capturing their energy, posture, or just a moment of stillness. My tools range from acrylics (and soon oils) to digital media with watercolor and illustrated styles.

What guides me is a love for color, movement, and the creative spirit that unites art, fashion, and culture.